B2B Data – The Road Map to Your Sales and Marketing

From Insight to Impact: Harness the Potential of B2B Data

By Binary Demand - Last Updated on July 21, 2023

Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations.

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively.

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets.

Before delving into the specifics, let’s explore the diverse sources making up the varied types of B2B data.

In this article

What are The Different Types of B2B Data?

Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads. Business data can be segregated into seven distinct types:

  1. Demographic data
  2. Firmographic data
  3. Technographic data
  4. Chronographic data
  5. Intent data
  6. Quantitative data
  7. Qualitative data

 1. Demographic Data

Demographic data encompasses personal and geographical characteristics, including name, email address, phone number, location, employment history, and skills.

2. Firmographic Data

Company-specific details, including the company name, location, industry, employee count, and revenue information, form the foundation of firmographic data.

3. Technographic Data

“Technographics” is a term coined by combining “technology” and “demographics.” It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations.

Technographic data pertains to the technological tools and systems individuals or companies employ. It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure, server type, and CRM platform.

These details offer insights into businesses’ technological landscape and preferences, enabling a better understanding of their technical capabilities and requirements.

4. Chronographic Data

Chronographic data capture time-related events and transformations that unfold over a period.

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation.

This type of data is crucial for sales and marketing teams as it unveils opportunities for generating new business. By leveraging chronographic data, salespeople and marketers can pinpoint the optimal timing for prospects to make purchasing decisions.

Examples of B2B sales triggers encompass instances such as:

  • Promotion of a manager to a Head of Department position
  • Employees transitioning from one company to another
  • Business relocation to a different city
  • B2B organization securing funding from investors

5. Intent Data

Intent data is a recent form of B2B data that captures prospects’ online behavior as they browse the internet. It reveals their interests, engagement with content, and signals indicating potential purchase intent.

Intent data is essential for B2B marketing and salespeople to target prospects during their product or service research phase precisely.

By engaging prospects at the opportune moment in their buyer’s journey, sales and marketing teams can effectively influence their decisions before purchasing.

6. Quantitative Data

B2B quantitative data comprises numerical information used for statistical analysis. It encompasses discrete data with fixed values that may fluctuate over time. Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue.

7. Qualitative Data

Qualitative data complements quantitative data in customer research, capturing non-numerical insights. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Analyzing qualitative data provides deeper insights into customers’ thoughts, emotions, preferences, and needs, informing tailored strategies and creating meaningful connections.

Now that we have explored the various types of B2B data, it’s essential to understand the crucial process of ensuring data accuracy and reliability through data cleansing.

What Is Data Cleansing?

Data cleansing involves the process of ensuring the accuracy of your data by updating it. In the context of B2B sales data, regular data cleansing is crucial.

This is because various changes occur, such as people transitioning to new roles, companies expanding or upgrading their technological infrastructure, and leads choosing to unsubscribe from email communications.

By regularly cleansing your B2B data, you can maintain its integrity and reliability, ensuring that your business operates with up-to-date and accurate information.

After understanding its significance, let’s dive into practical steps and effective implementation strategies.

How to Cleanse Your B2B Data?

You can rely on your sales team to update and clean your data and remove bounced emails and outdated contacts. However, this task can be time-consuming and detracts from their primary responsibilities.

Alternatively, you can leverage third-party tools like email validation services to cleanse your data efficiently.

For instance, you might be able to upload bounced emails from your sales campaigns, and they will clean those emails and provide credits for downloading more data sources.

The key is to have a fast and dependable method for data cleansing, freeing up your sales and marketing teams to focus on their core activities.

The next critical consideration is ensuring its utmost security. Explore the best practices and solutions for safeguarding your valuable data.

Where to Keep Your B2B Data Securely?

To secure your B2B data:

  1. Choose a centralized and accessible storage solution.
  2. Avoid spreadsheets or similar tools that can lead to complications and cyber risks.
  3. Opt for a B2B CRM, preferably cloud-based and GDPR-compliant, for maximum security and regulatory adherence.

A B2B CRM ensures efficient deal tracking, follow-ups, and up-to-date data security measures. By leveraging its diverse features, you can confidently maintain and utilize your data, fostering sales growth and business expansion.

How to Maintain High-quality B2B Data?

Every business knows that data points of prospects can rapidly change. Contact details, including company, role, email address, and name, are subject to updates. Assigning a dedicated person or team responsible for data management is crucial to maintain a comprehensive prospect overview. They should regularly verify and update the data to ensure accuracy.

This practice instills confidence in delivering precise messages and proposals to the intended recipients, particularly when leveraging CRM and b2b marketing automation tools for customer and prospect engagement.

Here are the following ways to maintain B2B data of high quality:

  • B2B Data Validation

Data validation is crucial in B2B to ensure data accuracy. If you’ve purchased data, this can be done through tools, services, or by your data provider.

Failing to validate data can result in wrong calls, and email bounce rates would rise without an effective email marketing strategy. Business data can be obtained in-house, inbound, or through paid sources. Since B2B sales data is dynamic, receiving fresh data is essential.

The data source determines whether it was pre-existing or generated on demand. It’s like buying a car: a new vehicle from a reputable dealership ensures a problem-free experience, while pre-owned vehicles can have quicker issues that require your attention.

  • Cleansing Your B2B Data

Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene.

This process involves deduplicating or deleting irrelevant records. Inaccurate information or irrelevant contacts can distort campaign analysis and harm your brand reputation, potentially appearing as spam.

Delaying the use of acquired data can lead to data decay, resulting in outdated contact lists. B2B data cleansing provides a more accurate view of your database, allowing you to tailor marketing materials better to suit the needs of your contacts and accounts.

  • B2B Data Enrichment

Data enrichment in the B2B context involves filling gaps in your database by adding missing or correcting inaccurate data points such as email addresses, company names, or phone numbers.

While selecting the best intent data provider, note that data from various sources may contain errors or omissions. Hence, enriching the data ensures a comprehensive and accurate view.

This process can be performed through various methods, and if your sourced data requires further enrichment, certain data providers offer services to fulfill this need.


B2B data is crucial for optimizing operations, strategies, and sales, driving comprehensive understanding, and enhancing lead generation.

Sales teams benefit from thorough client investigation, personalized interactions, and precise targeting with reliable data. Similarly, marketing teams leverage B2B marketing trends to create ideal customer profiles, generate effective demand, and make informed choices.

Aligning sales, marketing, and customer success through revenue operations further enhances overall performance. Validating data is critical for improved engagement and email deliverability, ensuring effective communication.

Binary Demand offers high-quality data from diverse sources, enabling businesses to maximize revenue in competitive markets. By maintaining B2B data quality through validation, cleansing, and enrichment, we can help your company unlock the full potential of business data for sustainable sales growth.


Q. How Can I Use A Company Database To Identify Potential Acquisitions?

A. To identify potential acquisitions in the B2B sector, consider the following steps:

  • Review current customers
  • Survey and interview existing customers
  • Review successful client cases
  • Evaluate product/market fit
  • Establish a pre-qualification process
  • Engage with your ideal audience
  • Create a do-not-contact list

Q. Are There Any Reputable Companies That Offer Company Databases?

A. Binary Demand is a highly respectable business that offers thorough company databases. They provide precise and up-to-date information about organizations and have access to a vast range of industry-specific data. Their trustworthy databases give firms useful information that helps with lead creation, marketing, and strategic decision-making.

Q. Why Should You Outsource Your B2B Data Needs?

A. The benefits of outsourcing your B2B data requirements are numerous. You can access reliable sources of current, high-quality data through it, saving time and money on data collecting and maintenance. In addition to offering essential insights for efficient targeting, lead creation, and informed decision-making, outsourcing ensures data quality and compliance.