Binary Demand | Privacy Policy

Privacy Policy

Binary Demand has created this Privacy Policy to demonstrate our firm commitment to protecting information you submit; we understand that you care about how information about you is used. This privacy policy describes how Binary Demand manages personal information collected, received, or maintained. We collect information pertaining to businesses and business people (“Business Information”) and all other types of information through the following websites.,,,,,,,,,,,,,,

At Binary Demand, we take utmost care to protect your privacy. This privacy policy pertains to the different means of how we collect your information and describes how your personal information is stored and treated.

Binary Demand’s Website:

You may access and browse this website without revealing any of your personal information. However, while downloading any of our material which have been developed by our internal experts OR while subscribing to our newsletters OR while filling in a contact request form, we may collect your personal information such as your name, phone number or e-mail id that may be necessary to help us provide better customer service and we maintain the highest levels of confidentiality pertaining to your information.

This portion of the policy applies to the Website. It does not apply to any website of any third party, even if the third-party website links to (or is linked from) the website. By accessing, using, and/or submitting information through the Website, you consent to the practices described in this policy with regard to the information collected thereby as described herein. If you do not agree with this policy, you must delete all cookies from your browser cache after visiting the website and refrain from visiting or using the website.

How Does Binary Demand Use Cookies

To browse the Website only, you are not required to provide any personal information. However, we may gather non-personally-identifiable information. Like most commercial websites, we utilize “cookies” and other technologies to collect non-personally-identifiable information on visitors to the Website. Cookies allow web servers to recognize the computer used to access a website. Cookies store information accessed through your browser to streamline activities on related web sites, and make the online experience easier and more personalized. Information gathered through cookies and web-server log files may include information such as the date and time of visits, the pages viewed, IP addresses, links to/from any page, and time spent at a site.

Information collected from Website submissions will be used for Binary Demand’s internal business purposes, including its investigations, sales, and marketing. We may use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address. The website may include options for visitors to submit information to Binary Demand, for example, while requesting information about a product/service, downloading an article, etc. Such forms may provide the option of submitting personal information, such as your name, job title, company, email address, or phone number. In addition, when submitting information on a website, your submission will be associated with the IP address you are then using, which is automatically assigned to your computer by your Internet Service Provider. If you are using one of the market leading browsers and are uncomfortable accepting cookies from our website, you may erase and/or disable the acceptance of cookies in your browsers administrative tools. Disabling your browser in this manner may result in a compromised experience of or other websites you regularly visit.

We use cookie data to measure site traffic and usage activity for purposes of improving and enhancing the functionality of the Website, to look for possible fraudulent activity, to better understand the sources of traffic and transactions on the Website, and/or to serve targeted advertisements. Cookies also allow our servers to remember your account information for future visits and to provide personalized and streamlined information across related pages on the Website. You can choose to disable cookies for the Website but this may substantially limit your ability to use our Website. The use of cookies by our partners, affiliates, tracking utility company, or service providers is not covered by this Policy. We do not have access or control over these cookies.

Binary Demand takes measures to maintain the security of its website visitor information, does not license or sell such information to anyone, and will only share such information with a third party who has agreed to keep such information confidential and maintain the security thereof, and only for the purposes of facilitating one of the uses described herein on behalf of Binary Demand.

What Information We Collect

At Binary Demand, the information we process comprises the following elements:

  • Names, Role Titles, and Contact Details: We collect and Names, role titles, and strictly official contact details, including phone numbers and email addresses. This information is essential for maintaining effective communication with individuals and ensuring that our interactions are professional and pertinent to their roles.
  • Products and Services of Professional Interest: To enhance our services and tailor our communications, we gather data about the products and services that align with the professional interests of individuals based on their job profiles. This allows us to provide valuable insights and information that resonate with their specific needs and responsibilities.
  • Subscription Information: We maintain records of current and past subscriptions with us. This information helps us manage user preferences and ensures that individuals receive content and updates in line with their subscription status.
  • Marketing and Communication Preferences: Respecting user preferences is a priority. We collect and store information about individuals’ marketing and communication preferences, enabling us to deliver content through their preferred channels and formats. Our commitment to personalized interactions extends to ensuring that users have control over the type and frequency of communications they receive from us.

The data we process is predominantly non-financial and non-sensitive. We prioritize the privacy and security of our users by avoiding the handling of sensitive financial information. Most of the data we collect is readily available in the public domain, reinforcing our commitment to transparency and ethical data practices.

By focusing on non-sensitive information and aligning our practices with public data availability, we aim to create a trusted environment where individuals feel secure in sharing the necessary details to facilitate meaningful and relevant engagements.

How Does Binary Demand Collect & Use Customer Information

Visitors to our Site may choose to submit their name, email address and/or other information so that they can learn more about our services, register to take part in a Binary Demand sponsored event, or participate in a survey among other things.

In order to use Binary Demand’s products and services, you may be required to register as a user. From time to time, we may use your email address to send you information and keep you informed of products and services in which you might be interested. You will always be provided with an opportunity to opt out of receiving such emails. Your contact information may also be used to reach you regarding issues concerning your use of our Site, including changes to this privacy policy.

Customer Information may be used for Binary Demand’s legitimate business interests in connection with your use of the Services, including to respond to user inquiries and fulfil user requests, complete transactions, provide customer service, send administrative information, and to personalize user experience with the Services. We may use Customer Information to better understand our users in general and to improve the content and functionality of the Services. We may use Customer Information to contact you in the future to tell you about services, promotions, opportunities, and other general information about Binary Demand we believe will be of interest to you. We may use Customer Information to investigate and prosecute potential breaches of Binary Demand security or license agreements.

Please know that Binary Demand does not sell, distribute, or give your personal information to any third party without your knowledge and consent except to provide products or services in which you have expressly displayed an interest, when you have given Binary Demand your permission, or under the following circumstances:

  • When working with contracted outsourcing partners who work on behalf of Binary Demand. These partners are subject to strict confidentiality agreements.
  • For third party sponsored content and events – Binary Demand partners with third party sponsors to make available a large library of content to our users, such as white papers, professional events (live or online), as well as other services or offers. In return for access to such offers, we may collect and use your personal data to send you the offer you request. In addition, your personal data may be shared with the sponsor(s) of the offer to communicate with you regarding the offer, as well as additional products, content or services that may be of interest to you. Please note that once your personal data is shared with the sponsor, the sponsor’s privacy policy applies, including information on how to opt-out in the future, will apply to your personal data.
  • Additionally, these companies are not extended any independent right to share this information with their partners.
  • If we should have to respond to legal action, subpoenas, court orders or legal process, or to establish or exercise our legal rights or defend against legal claims.
  • We believe that there is a necessity to share information in order to investigate, defend or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
  • We may transfer your information in case of any acquisition or merger within the company. This transition will take place with full disclosure of this Privacy Policy and the commitments expressed herein.

Binary Demand takes data security seriously and provides access permission to systems that contains such data only on a need to know basis. Binary Demand may occasionally partner with other third party companies in web-based promotions. However, Binary Demand shall not be liable for any personal information submitted to external vendors or to any website linked to this site. Binary Demand also recommends that any website visitor, accessing the website as an employee of a company, abide by the privacy practices and security guidelines of the corporations they represent. Binary Demand’s website team recognizes that the receipt, transmission, distribution, or propagation of unwanted emails (Spam) as a major concern. We will abide by all anti-Spam legal regulations when emailing any and all information out from Binary Demand. If you would like Binary Demand to delete/edit/remove personal information collected about you, please send an email to [email protected] with ‘REMOVE’ mentioned in the subject line.

How Does Binary Demand Collect Business Information For Its Products & Services

“Business Contact Information” means any of the following information as used in connection with an individual’s business or profession: Name, Title, Company Name, Business Email Address, Business phone number, Work address, Public professional profile address, and/or supplementary information such as business role and responsibility designations.

Binary Demand employs proprietary technology to construct profiles of business individuals and companies, referred to as “Contacts.” The information gathered is strictly limited to essential B2B details, which include Name, Job Title, Company Name, Business Email, and Business Phone Number. We explicitly do not collect data related to geolocation, race, video viewing, or health. We are committed to maintaining the privacy and confidentiality of the information we collect. Our focus is solely on the essential B2B details required for fostering effective business communication and collaboration.

We acquire information from a variety of sources, including but not limited to: Corporate Websites, Annual Reports, Social Networks, Tradeshows, Conferences, User Groups, Publications, Associations, News Releases, Technical Papers, List Directories, Communities, Blogs, Press Releases, Company Reports, Trade Magazines, Journals, Newsletters, Professional and Social Networking Sites and Search Engines, Third-Party Data Platforms.

Throughout the data collection process, Binary Demand ensures that Opt-Out Notices are sent to individuals. The datasets, scraped from public sources, undergo processing with an Opt-Out Notice to comply with privacy standards set by Binary Demand. Additionally, data collected from Third-Party Platforms is obtained in accordance with GDPR standards, with the partner platforms taking responsibility for sending Opt-Out Notices to ensure regulatory compliance.

This notice serves as a communication mechanism to inform individuals about the ongoing data collection activity. It explicitly states the nature of the data being collected, the purpose for which it will be used, and provides individuals with an option to opt out if they wish to have their information excluded from the database.

The Opt-Out Notice ensures transparency by offering individuals the opportunity to make an informed choice about their data being included in Binary Demand’s database. To enforce this commitment, Binary Demand maintains an Opt-Out list. Individuals who have exercised their right to opt out are included in this list to ensure that they are excluded from any future data collection and processing activities. The Opt-Out list is regularly updated to reflect the evolving preferences of individuals. This process ensures that the database remains current, and the rights of individuals who have opted out are consistently honoured.

Legal Basis To Process Your Personal Data

We have chosen Legitimate Interests as the legal basis for processing personal data due to the following reasons:

  • Empowering Better Decision-Making: Our services are designed to assist individuals, specifically B2B decision makers and influencers, in making informed decisions regarding potential collaborations and selecting optimal services for their organizations.
  • Publicly Available Non-Sensitive Data: Respecting the privacy of individuals, the information we process is primarily sourced from publicly available data sources and is non-sensitive in nature,
  • Focused Marketing in the IT/B2B Space: Our data processing is focused to marketing information related to information technology and B2B solutions exclusively to individuals who fall within these relevant sectors.
  • Relevance through Classification: We take a diligent approach to classify organizations and the roles of individuals within them, ensuring that our communications are highly relevant to their professional responsibilities.
  • Targeted Selection for Relevance: Individuals are selected for our clients based on a careful assessment of their potential interest in the products and services being offered.
  • Easy Opt-Out Mechanisms: We prioritize user control by making it effortless for anyone we communicate with to unsubscribe from future communications via email, phone, or post. We actively encourage third parties we supply data to adopt the same approach.
  • Suppression Files and Respect for Preferences: Regular maintenance of suppression files ensures that individual preferences are respected, contributing to a more personalized and respectful communication approach.
  • Low Unsubscribe Rates: Our commitment to relevance is reflected in the remarkably low unsubscribe rates from the communications we disseminate, indicating that our content is well-received and not perceived as disruptive or irrelevant.
  • Zero Complaints Record: To date, we have not received any complaints from individuals whose data we process, attesting to the ethical and responsible handling of personal information.
  • Decade-Long Adherence to Best Practices: With a track record spanning over a decade, Binary Demand has consistently adhered to direct marketing best practices, demonstrating our commitment to ethical data processing.

By relying on Legitimate Interests, we aim to strike a balance between providing valuable services and respecting the privacy rights of individuals, ensuring a trustworthy and mutually beneficial relationship.

How Long We Retain Your Information?

At Binary Demand, we are committed to the responsible and transparent handling of your personal information. We generally retain your information for a duration that is reasonably necessary to fulfill the specific business purpose for which it was collected. This may include, but is not limited to, maintaining accurate records of transactions, providing ongoing services, or complying with legal requirements.

Your personal data may be retained for a reasonable period following your last interaction with us. This approach allows us to address any potential future inquiries, maintain accurate historical records, and uphold our commitment to providing a seamless and personalized experience.

Once the necessity for retaining your personal data concludes, we ensure its secure and irreversible deletion. Our data deletion processes adhere to industry best practices and prioritize the protection of your information.

In certain circumstances, we may choose to anonymize or de-identify your personal information. This process involves removing or modifying identifiable elements so that the data can no longer be associated with you. Anonymized or de-identified data may be retained for research or statistical purposes, contributing to our continuous efforts to enhance our services and offerings.

Binary Demand Products and Services

Binary Demand collects information regarding companies and their employees, including Business Contact Information on company executives, decision makers, and other employees. The information collected is like that which is typically included on online professional profile, a business card, or business email signature etc. including: name, company name, job title, business email address, business phone number, business address, and corporate website URL. Binary Demand gathers, verifies, and organizes this data for purposes of licensing such information to Binary Demand clients and strategic partners for sales and marketing purposes.

Binary Demand obtains data for its database from first-hand research, including telephone interviews and publicly available resources, third-party licensors, and crowd-sourcing etc.; All the business contact information that Binary Demand obtains through any of the foregoing means is verified by Binary Demand’s technologies and in-house research team, and information that is found to be inaccurate or irrelevant to the purposes of the Services is removed and deleted. Binary Demand endeavors to publish highly accurate business contact information on influencers and decision makers and other agents and employees of the companies it profiles.

CASL Compliance

Canadian Anti-Spam Policy (CASL)

CASL is an anti-spam law that applies to all electronic messages (i.e. email, texts) organizations send in connection with “commercial activity.” Its key feature requires Canadian and global organizations that send commercial electronic messages (CEMs) within, from or to Canada to receive consent from recipients before sending messages.

Note- CASL does not apply to CEMs that is simply routed through Canada.

Binary Demand is committed to compliance with Canada’s Anti-Spam Law (“CASL”). We take important steps to ensure our customers and others who receive communications from us do not encounter spam. We only send Commercial Electronic Messages (CEMs) in compliance with the Anti-Spam Policy. Binary Demand ensures our internal policies and procedures address and adhere to CASL compliance.

A CEM sent by Binary Demand is an electronic message that encourages participation in a commercial activity, such as purchasing a Binary Demand product or service.

Binary Demand only sends CEMs in the following contexts:

  • You have explicitly informed us that you would like to receive such messages (e.g. you have subscribed to our publications or newsletters);
  • Binary Demand is responding to a request for information from you;
  • You have provided your e-mail address to us, or have published your e-mail address, without placing any restrictions on its use, and the content we are sending you is relevant to your business role;
  • To communicate with you about your account, subscription or similar relationship with us;
  • To provide information that you are entitled to receive about products or services you have requested from us;
  • A third party who you have an existing relationship with has referred us to you;
  • You have an existing business relationship with Binary Demand;
  • You have an existing non-business relationship with Binary Demand (such as being a volunteer or donor for Binary Demand);
  • The Binary Demand representative sending you the message has a personal or family relationship with you; or
  • You are receiving the message in order for Binary Demand to fulfill a legal obligation or enforce a pending or existing legal right.

How does Binary Demand protect you from receiving spam?

CEMs sent, or caused to be sent, from Binary Demand do not:

  • Use or contain invalid or forged headers or non-existent domain names;
  • Employ any technique to otherwise misrepresent or obscure the sender of the message, the point of origin or the transmission path for the message;
  • Contain false or misleading information in the subject line or otherwise contain false or misleading content;
  • Use a third party’s Internet domain name, or relay from or through a third party’s equipment, without permission of the third party; or
  • Attempt to surprise or confuse you. Binary Demand makes best efforts to ensure that you have either directly provided consent, or that implied consent has been established via providing us your email, publicly disclosing your email and/or establishing a business relationship via requesting our products (print or digital). All CEM’s are verified for relevance to your job title and/or industry.

Binary Demand does not knowingly do business with any company that participates in sending spam. Binary Demand will not directly provide or exchange your email address information with any other organization.

What if I no longer want to receive messages from Binary Demand?

In most cases, Binary Demand’s CEMs provide you with the ability to unsubscribe or opt out of receiving our CEMs. When you unsubscribe using the links provided in our CEMs, your request will be processed as soon as possible, and no later than 10 business days after you send the unsubscribe request. There are only limited contexts in which you cannot request that Binary Demand stop sending you messages, such as when we must communicate with you to enforce Binary Demand’s legal rights.

Receipt of a CEM from Binary Demand that seems to violate this policy

In the unlikely event that you receive any messages from Binary Demand that may be considered spam, please contact us at [email protected] and the matter will be investigated. All Binary Demand staff are aware of this Anti-Spam Policy, are appropriately trained, and are required to ensure that CEMs receive appropriate approval from the Compliance Officer before being sent to any of our lists. Appropriate disciplinary action will be taken in the event that this procedure is not followed.

Contact Us

Binary Demand expresses a commitment to ensuring that recipients do not receive unwanted emails from its servers. To foster transparency and communication, Binary Demand provides a dedicated contact email address for any questions related to its spam management strategies. Users can reach out with inquiries or concerns to [email protected].

Binary Demand affirms that an unsubscribe link appears on every CEM sent to recipients. This empowers users with the ability to easily opt out of further communications if they wish to discontinue receiving emails from Binary Demand.

General contact information (UAE headquarters):

Data Protection Officer (DPO)

AG Tower, DMCC Business Center,

JLT Dubai, UAE,

1 (408) 905-9971.

The General Data Protection Regulation GDPR For EU Residents

Binary Demand is committed to ensuring compliance with the EU GDPR and UK DPA in accordance with business requirements. Our organization processes data in strict adherence to the necessary norms and guidelines outlined by these regulations. We prioritize the protection and privacy of personal data, implementing robust measures to safeguard information and uphold the rights of individuals. Under GDPR there are six grounds to process personal data, these are equally valid. There are two of these which are relevant to our business (direct B2B marketing) they are: consent or legitimate interest. As Recital 47 of the GDPR states that “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” Using legitimate interest as the basis for B2B marketing involves ensuring key conditions are met:

“The processing must relate to the legitimate interests of your business or a specified third party, providing that the interests or fundamental rights of the data subject do not override the business’ legitimate interest.”

“The processing must be necessary to achieve the legitimate interests of the organization.”

Along with the above compliance, Binary Demand DOES NOT share personal data with customers / partners, RECORDS all data processing activities, DON’T SOURCE any sensitive information such as religion, political inclinations, gender, age etc., has an EXPLICIT OPT-IN, OPT-OUT process.

Binary Demand operates with a dual role, acting as data controller and as a data processor, adapting to the specific nature of our collaborations. This flexible approach demonstrates a commitment to tailoring roles to specific collaborative requirements, ensuring transparency, compliance, and trust in all data processing activities.

As a ‘data processor’, Binary Demand follows the following data privacy requirements honoring the GDPR law (Article 13 and 14). Binary Demand provides notice to all data subjects as required by GDPR Article 13 or 14, as appropriate, and honors the rights of data subjects provided in Articles 12-23, including the right to be forgotten.

Binary Demand informs individuals about the collection and use of their personal data, retention periods for the data, and who it will be shared with. This is a key transparency requirement under the GDPR, provides privacy information to individuals at the time of collecting their personal data. When Binary Demand obtains personal data from other sources, we provide individuals with privacy information within a reasonable period of obtaining the data and no later than a month. If any EU resident information is sourced in Binary Demand database then Binary Demand will provide such individual with a notice detailing the information Binary Demand has on such person, the purpose for which it will be used, and informing such person of their rights with respect to such information, including the right to know what information Binary Demand possesses on them, to correct such information, or to opt out of data collection entirely. Such persons may opt out of the Binary Demand database by emailing [email protected]

Information we provide to people is concise, transparent, intelligible, easily accessible, and in clear and plain language. We conduct regular review, and where necessary, update our privacy information. If there are any new uses of an individual’s personal data, we make sure to bring it to their attention before we start processing.

California Consumer Protection Act CCPA for California Residents

The CCPA applies to any business, including any for-profit entity that collects consumers’ personal data, which does business in California, and satisfies at least one of the following thresholds:

  • Has annual gross revenues in excess of $25 million;
  • Buys or sells the personal information of 50,000 or more consumers or households; or
  • Earns more than half of its annual revenue from selling consumers’ personal information.[10]

Organizations are required to “implement and maintain reasonable security procedures and practices”[11] in protecting consumer data.

Binary Demand complies with the recent CCPA act by processing data along the CCPA norms as follows

Under CCPA the following are the rights of the consumers:

  1. Right to Deletion

The consumer shall have a right to opt for deletion of any unnecessary data as he may deem fit is available with Binary Demand. Such Consumer shall send a request to Binary Demand for the same mentioning the specific data to be deleted from the database.

  1. Right to Access and Data Portability

The consumer shall have a right to access the data used and processed by Binary Demand for its business including:

  1. Information Collected
  2. Sources of Collection of Information
  3. Purpose of the Collection of Information
  4. Disclosure of information collected with any other third party.

Binary Demand shall disclose the information collected and used upon receipt of a consumer’s verifiable consumer request, by the Consumer.

Binary Demand informs individuals about the collection and use of their personal data, retention periods for the data, and who it will be shared with. This is a key transparency requirement under the CCPA , provides privacy information to individuals at the time of collecting their personal data

Along with the above compliance, Binary Demand DOES NOT share personal data with customers / partners, RECORDS all data processing activities, DON’T SOURCE any sensitive information such as religion, political inclinations, gender, age etc., has an EXPLICIT OPT-IN, OPT-OUT process.

  1. Privacy Notice

When Binary Demand obtains personal data from other sources, we provide individuals with privacy information within a reasonable period of obtaining the data and no later than a month. If any US resident information is sourced in Binary Demand database then Binary Demand will provide such individual with a notice detailing the information Binary Demand has on such person, the purpose for which it will be used, and informing such person of their rights with respect to such information, including the right to know what information Binary Demand possesses on them, to correct such information, or to opt out of data collection entirely.

Information we provide to people is concise, transparent, intelligible, easily accessible, and in clear and plain language. We conduct regular review, and where necessary, update our privacy information. If there are any new uses of an individual’s personal data, we make sure to bring it to their attention before we start processing.

  1. Right to opt out

A consumer shall have the right to opt out of the sale of that consumer’s personal information by Binary Demand by visiting our Privacy Center and submitting a request to remove the consumer’s profile or delete the consumer’s data. Such persons may opt out of the Binary Demand database by emailing [email protected]  or click here to submit your request.

In case the Consumer decides to opt out he/she shall be eligible for the same prices and services which are offered to other consumers.

  1. Verifiable Consumer Request

Any consumer who wants to exercise his or her rights as granted under CCPA, shall send verifiable consumer request to the Company at [email protected] and the Company shall respond to such request within 45 days of the receipt of the request.

Disclosures by Binary Demand

  1. Disclosures of Public Profiles

We may make any Business Information that our users contribute for inclusion in our Directory, that we collect from public web sources or that we license from third parties available to users of the Site, to our strategic partners and to our customers.

  1. Disclosures to Service Providers

Binary Demand may from time to time disclose Business Information or other collected information to service providers, solely for providing functions related to our operation of the Site and for no other purpose. For example:

  • Binary Demand uses software hosted by a service provider to provide us with information regarding our visitors’ activities on our Site. When you visit our Site, that service provider may set cookies on our behalf and may receive information about your browsing activity on our Site.
  1. Disclosures for Legal Reasons

We may disclose collected information, including Business Information, to a third party if we believe in good faith that such disclosure is necessary or desirable: (i) to comply with lawful requests, subpoenas, search warrants or orders by public authorities, including to meet national security or law enforcement requirements, (ii) to address a violation of the law, (iii) to protect the rights, property or safety of Binary Demand, its users or the public, or (iv) to allow Binary Demand to exercise its legal rights or respond to a legal claim.

  1. Disclosures to a Buyer of the Company

If our company or substantially all of our assets are acquired, or in the event of a merger or bankruptcy, information about you and/or information you provide to Binary Demand may be among the transferred assets. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

  1. Other Disclosures

If you register for a Binary Demand event with a third-party speaker, your information will generally be shared with the speaker.

Changes to this Privacy Policy

We may modify, alter, or update this Privacy Policy at any time, so we encourage you to review this policy frequently. We will not provide individual notice to you of changes to this Privacy Policy.

Contact us

In case of any query, questions the consumer is requested to contact Binary Demand via email at [email protected].