Data Privacy Day 2021 in Digital, Pandemic Era

Digital boom

With the onset of COVID-19 and the pandemic season, the digital world is booming like nothing ever seen before. Many industries that were thriving physically in the real world have meandered toward cloud and digital to survive merely.

Amid this tumultuous change across the world, data is the new oil across businesses. And how it is being created, used, and protected is of utmost importance now more than ever.

The retail, manufacturing,  and food & beverage industries have taken the online ecommerce route to entice their consumer forums. The education industry is increasingly embracing virtual classes course to impart quality education.

Needless to say, the finance, banking, and IT industries jumped on the digital bandwagon long ago to initiate contactless payments and digital transactions to adjust with the times.

Truth be told, in the grand scheme of things, the COVID era is here to stay. It’s better that we change, adapt, and improve our ways to accustom to this new lifestyle.

Our entry into 2021 marks our forced adaptation to the new normal. With increased conversations over data and data privacy, we as individuals and organizations are accountable for overseeing and overcoming data challenges.

Data Privacy Day 2021

As we descend on to the Data Privacy Day 2021 on January 28, 2021, let’s attempt to reimagine data privacy protocols in the digital era.

First things first. Speaking about Data Privacy Day 2021, a little lesson on its history is in order.

In January 2008, the Data Privacy Day was initiated in the US and Canada to extend the Data Protection Day celebration in Europe. The day commemorates January 20, 1981, the day Convention 108 was signed. Convention 108 was the first legally binding international treaty dealing with privacy and data protection.

Data Privacy Day is an international endeavor—taking place annually on January 28—that propagates awareness about the importance of privacy, protecting personal information, and reminding organizations that privacy is good for business.

The 21st-century generation of consumers is increasingly aware and concerned about how their data is stored and used. It is a fairly radical concern that lead to the announcement and implementation of the GDPR and CCPA regulations in recent times.

International security regulations

Formulated in 2018, the General Data Protection Regulation (GDPR) covers data privacy and protection in the European Union (EU). Simultaneously, the California Consumer Privacy Act (CCPA) came into effect in 2020 and provides the California residents information about the right to know what type of personal data is being collected and sold by companies. The law is also helping create awareness for the residents that they won’t face discrimination for exceeding their privacy rights.

Although the geographic locations of the two laws differ, their intent is the same- Data Transparency.

Importance of security
Security and data privacy are the keywords today and in the years to come. As industries world over are seizing the day, we at Binary Demand are also covering all possible bases to ensure data security. We are in the business of delivering digital solutions. And mining data is at the core of our business.

We understand that the stakes are high for all the companies handling consumer data, and we are in the same league. Our robust data governance model and our thoughtful approach toward consumer data are only used for offering them the best products and services—nothing beyond that.

Our well-defined data governance framework also supports addressing privacy elements, including identity and access management, policy definition, and consent management.

You can take a look at our newest privacy policy here.

Listed down are some of the salient points we are currently observing to deliver a hassle-free experience to our end-users:
  • Binary Demand is compliant with the GDPR and CCPA-induced rules and offers a scalable solution to sort the privacy conundrum of the consumers.
  • Our future-proof digital solutions are entrusted under a security personnel team that takes care of regulatory compliances. Our systemic approach ensures efficient services for our consumers.
  • Binary Demand does not sell, distribute, or give the consumer’s personal information to any third party without the consumer’s prior knowledge and consent except to provide products or services in which they have expressly displayed an interest and given due permission.
  • Our healthy customer-facing practices are enabled by data mapping, which means you are in safe hands. Our existing data-cataloging and data-flow-mapping tools support the process.
  • Our recently revised data-storage and -security policies point to our commitment toward the customer-first approach. Customer data security is of utmost importance.
  • Our clear and standardized procedures govern requests for the removal or transfer of data.
  • We abide by all anti-spam legal regulations when emailing any information.
  • Binary Demand’s thoughtfully purposed consumer data and advanced model-validation approaches via artificial and human intelligence mines ensure accurate, error-free audience data. These tactics definitely give an edge to identify a buyer’s persona.
  • Our cookie data usage measures site traffic and usage activity to
    • enhance website functionality
    • detect fraudulent activity
    • better understand the traffic source and transactions on the website
    • serve targeted advertisements
    • remember consumer account information to offer personalized information on his future visit across related pages on the site

Binary Demand is in the lead and demand generation business: our data and HQL solutions across genres aid clients and strategic partners in sales and marketing reachout. Ergo Binary Demand gathers, verifies, and organizes business contact information data and ensures that only accurate data reaches the relevant stakeholders.

Closing
Individuals, companies, and regulators are facing the black hole of data breaches. A security breach is a common phenomenon as a plethora of news items surface every now and then. Such incidents only highlight the need to protect consumer information and using it responsibly. It a collective responsibility and not a one-man’s job.

So, this Data Privacy Day, let’s pledge to exercise our privacy rights responsibly and cause a safer digital world.